My inspiration for this post came from a Facebook entry from my friend Joey Smith.
It got me to thinking about the different tactics we use to get traffic (by the way…be on the lookout for “tactics” in this post).
Strategy as defined by Wikipedia: [<=tactic]
In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked. How a battle is fought is a matter of tactics: the terms and conditions that it is fought on and whether it should be fought at all is a matter of strategy, which is part of the four levels of warfare: political goals or grand strategy, strategy, operations, and tactics.
But I prefer this definition:
Strategies in game theory
A strategy must specify what action will happen in each contingent state of the game – e.g. if the opponent does A, then take action B, whereas if the opponent does C, take action D.
Strategies in game theory may be random (mixed) or deterministic (pure). That is, in some games, players choose mixed strategies. Pure strategies can be thought of as a special case of mixed strategies, in which only probabilities 0 or 1 are assigned to actions .
The ‘game theory strategy’ [<=tactic] sounds more like a ‘affiliate funnel’ [<=tactic].
So my strategy here is to create lots of traffic and backlinks to my site using various tactics. One of the ‘tactics’ that you see thoughout this post are outgoing links to various sites, and lots of keywords.
Rather than use a single keyword and do lots of ‘keyword stuffing’ [<=tactic], I’m using LOTS of keywords, some of them are long tail, that will show up in searches.
The other tactics that I will use include using portions of this post in my hubpage, squidoo lens, and Amplify site, linking back to this particular post. I will also Stumble, Digg, Tweet, ping and bookmark the sites I put the posts on, to bring visitors to those sites, and direct them to my main site (a.k.a. this post). Maybe I’ll go out to Authorstream and load a pdf of the post describing how to use tactics to drive traffic [<=tactic]
I love the way Amplify (and Clipmarks, which also created Amplify), allows me to grab a portion of my blog posts and slap it into anything I am creating, or create an instant Amplify post, and it provides a great link back to the original site. Link Love!! Backlinks! Yea!
It’s good to have an end result in mind when devising your strategy, no matter what you are doing, or you will end up nowhere.
Then lay out the tactics you will use (a.k.a Plan of Action) to achieve your strategic goals.
If you are looking for a great read on ‘getting more website traffic’ [<=tactic] then I recommend an ebook that I sell (and here’s that ever important disclaimer that I will ‘make money’ should you decide to take advantage of my offer). Head over to Website Traffic Explosion and grab a copy for yourself!
Above all… have fun using all the tactics.